Google alternative
Private and ad-free search
Uruky is EU-based and user-funded: no ads, no tracking.
You pay with money, not with your data or attention.
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Google vs Uruky
Honest comparison so you can choose. Uruky is for people who want ad-free, private search and are willing to pay for it.
Where Uruky fits better
- Jurisdiction: Google is US-based; Uruky is EU-based.
- Ads: Google shows ads and is funded by advertising. Uruky is user-funded and ad-free.
- You're not the product: With Uruky you're the customer; we don't monetize your attention or data.
- Privacy: Google tracks everything about you. Uruky doesn't; we store minimal data and don't sell it.
- Code access: Uruky gives you a copy of the source code after 12 months as a paying customer.
Where Google wins
- Resources: Google has an incomparably bigger team and effectively infinite funds; Uruky is a family business and user-funded.
- Ecosystem: Google offers news, maps, video, browser, OS, and more. Uruky focuses on web search, image search, and personalization.
- Index and reach: Google has the biggest index in the world and an effective search monopoly; we use multiple smaller indexes.
- Price: Google is free to use (you pay with loss of privacy, attention, and control). Uruky is €5/mo for unlimited searches.
What you get with Uruky
Privacy first
No ads, no tracking, no analytics. No emails or names stored, just an account number (like Mullvad). We have no incentive to track your searches.
Personal search customization
Tune results to you: exclude or boost domains. No assistants, news, or summaries. You can search with JavaScript disabled. What Kagi was, originally.
True ownership and validation
After 12 months as a paying customer, you get a copy of the source code.
Just search
We're building a private search engine, not an ecosystem. There are already many privacy-focused alternatives for other services controlled by big tech.
EU-based
EU servers, EU storage, EU payment processing, EU search providers (Marginalia, Mojeek, EUSP, etc.).
Not another AI tool
There are no plans to implement any AI features. We find it hard to do in a sensible, responsible, and respectful way.
Why Uruky // Why pay? // FAQ // Threat models
What do people say about Uruky?
Suliman
My review of Uruky
Independent five-week review from a paying user, praising Uruky's minimal ad-free interface, EU-based meta-search, Mullvad-style billing, and rapid feature development, and recommending it as an alternative to Kagi.
The Privacy Dad
Why I use Uruky, a Private Search Engine
Independent months-long review, recommending Uruky as a private search engine because it offers transparency about search providers, gives users control to prioritize and exclude different sources, maintains an ad-free and AI-free interface, supports independent privacy-focused developers, and contributes to diversifying the ecosystem of privacy tools beyond all-in-one solutions.
AlternativeTo
Beyond the Overview: Our top alternatives to Google's continuous AI push in search results
A recommendation for Uruky as a premium private search engine offering ad-free, non-tracking subscriptions, because it provides a fully customizable, private search experience with absolutely no AI features.
Rewiring
Testing Uruky to replace Kagi
An independent review: after testing Uruky as a European alternative to Kagi, it was found to be rougher and lacking AI features, but ultimately good enough to replace Kagi for daily search.
The Privacy Dad
Interview with the Engineer of Uruky, a Private Search Engine
Independent Q&A with Bruno, co-founder of Uruky: why he builds privacy tools, how paid search differs from ad-funded engines, and what running a small, account-number-only search business looks like today.
Le Alternative
A European paid meta-search to watch
Independent month-long review: a privacy-first, paid European meta-search that does not ask for personal data, with a candid look at what works and what is still missing.