What are UTM parameters?

UTM parameters are query-string tags added to URLs for marketing and analytics. They tell the destination site where a visitor came from, affecting the visitor's privacy, but they also clutter links and can leak campaign details to anyone who sees the URL.

Common UTM parameters

• utm_source — Traffic source (e.g. newsletter, twitter).
• utm_medium — Channel type (e.g. email, cpc).
• utm_campaign — Campaign name.
• utm_term — Paid search keywords.
• utm_content — Ad or link variant for A/B tests.

Any parameter whose name starts with utm_ (case-insensitive) is treated as a UTM parameter.

Why remove them

It protects your privacy. Additionally, shorter, cleaner result URLs are easier to read and share, and also reduces the passive exposure of campaign metadata when you copy links from search results.

What Uruky does

When "Remove UTM parameters" is enabled in your settings, Uruky strips all utm_* query parameters from URLs shown in web and image search results. Other query parameters (e.g. article IDs) and URL fragments (#anchors) are kept.

Processing order: URL Rewrites run first, then UTM removal is applied to the rewritten URL.

How to enable

Go to Settings → Domain Preferences, find Remove UTM parameters, and set it to Yes. The preference is included when you export settings.